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COOKIES POLICY

What are cookies and similar technologies?

Cookies are small text files that are placed on your computer by websites that you visit. Our site and our partners use cookies to enhance your experience, analyse traffic and for ad personalisation and measurement.

You can restrict or block cookies using your browser settings. Information on how to do this is detailed below in the “How to manage cookies” section.

We also use tracking pixels in our marketing emails. These pixels tell us if, and when, you opened an email from us. We use this information to better understand how customers engage with our content and to analyse the effectiveness of our marketing campaigns.

You can disable tracking pixels by changing your email settings to block the loading or display of external images.

How to manage cookies

Some cookies are strictly necessary to allow you to use the website and its features, such as storing items in your basket. These cookies are necessary for these features to be provided, which may impair the functionality of the website, meaning you are unable to shop on our website.

You can select the cookies you would like this website to store on your device by changing your browser settings. Each browser allows you to restrict or block cookies in different ways.

Details on how to do this in each browser can be found on the ICO website (please note that we are not responsible for the content of external websites), visit: https://ico.org.uk/your-data-matters/online/cookies/

Within most browsers, you can utilise private browsing modes that typically do not save local data associated with the session, such as cookies. These are typically deleted when you close all the windows.

You can install a browser add-on to opt-out of Google Analytics in your browser across all websites (please note that we are not responsible for the content of external websites), visit: https://tools.google.com/dlpage/gaoptout

Types of cookies

First-party cookies – these are set by the website you have accessed. They are often used to remember your preferences on the website, such as your preferred currency or items in your basket.

Third-party cookies – these are set by a website other than the one you are accessing.

Session cookies – these are temporary cookies, which are deleted when you close your browser.

Persistent cookies – these remain on your device until you erase them or they expire.

Cookies that are used on our website

We have documented the partners and tools that create cookies that are used by this website and our partner’s use and their purpose. Please note that we are not responsible for the content of external websites.

Google Analytics

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Find out how to opt-out of Google Analytics across all websites in the “How to Manage Cookies” section.

You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

Google Ads (and DoubleClick)

Google Ads uses cookies to improve advertising by targeting advertising based on what is relevant for the user. They also allow reporting on advertising performance and to avoid showing ads that a user has already seen. This product collects and uses data using cookies. The data collected may be used to personalise advertising. You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

You can revoke your consent to ad personalisation by Google here: https://adssettings.google.com/

Google reCAPTCHA

Google reCAPTCHA is used to help establish that a user is human and enhances security on our website. This product collects and uses data using cookies. The data collected may be used to personalise advertising. You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

YouTube

YouTube is used to play videos embedded on the website. Cookies are set by YouTube to track usage of its services. You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

SMS Marketing

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

Contact Forms

Information you submit to us on a contact form will be sent by email to our staff, and will remain stored on the website or within backups for a maximum of 60 days just in case the email doesn’t get to us. If we intend to retain information for marketing purposes we’ll ask you first and give details on the form.

Ecommerce Facilities and Payment Services

This site can accept payment for goods or services and does so using only third party payment gateways. Payment credentials such as credit card numbers and bank account details are never provided directly to us.

When making a payment we are required to store your personal information for financial purposes but it will not be used for marketing purposes unless you explicitly provide consent.

Live Chat Services

We operate a live chat service allowing real-time communication with our staff.

Tidio LLC 

Our live chat facility is powered by Tidio LLC. Any data provided to the live chat service will be made available to them at least temporarily and they are able to review usage statistics. For details please visit www.tidio.com/privacy-policy/

You can read about our privacy policy here 

If you have any queries on any aspect of our Cookies or Privacy Policy, please contact us via the website chat or use the details below:

Our Details

Email: support@martianmushrooms.co.uk

Company name – IRVIN BROTHERS LIMITED 

Company number – 13012068 

VAT number – GB385240101

Registered address – Kent Space, Suite 2026 8-9 Revenge Road, Chatham, England, ME5 8UD

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